Pay Per Click Advertising is simply a form of advertising where the advertiser pays a given sum per click thru from the publisher site to their site. Publishers benefit from this by receiving either the whole ppc amount, or a percentage of what the advertiser pays to the respective PPC program.

Underlying the PPC process however are 2 critical principles of operation. They’re critical, because unlike CPA or Cost Per Action, a lead doesn’t need to be generated, nor an action of any sort performed except the click itself - the end user may click through to an advertisers site, then move on, which of course is useless to the advertiser.

Over the easter break, PPC Reference will be visiting five (5) blogs and depositing EASTER EGGS in their comments. Popular in the SEO/SEM sectors, they’ll include Matt Cutts blog, Shoemoney, and Tech Crunch to name a few.

The easter eggs will be highly profitable, virtually non-competitive keyphrases (from an SEO perspective) and ready to turn a quick buck via Adsense, Afilliates, or arbitrage.

We’ve done the crunch work - all you have to do is find them. Each easter egg will be released to the first 7 distinct IP addresses to ensure recipients get a fair go.

Each week (or thereabouts) we plan to feature a new ppc alternative to Adsense and this week it’s Bidvertiser, which, assuming you’re actually viewing our website, can be seen in the right hand column of our home page, or just underneath the title of this post if reading it exclusively.

This post will be updated as we progressively gather data on PPC PROFFESIONALS around the globe and may evolve into a directory; though for now its intended as a quick reference for anyone seeking proffesional PPC consulting services. Keep in mind that PPC professionals can extend not only to consultants providing internet marketing advice, but to those offering Pay Per Click training & workshops.

If you would like to be included in this list, leave a comment remembering to provide your location, and contact details. The objective of this list is to provide a reference for people seeking PPC Consultants or guidance. Note that those who respond to both our PPC Advertising Firms post within the designated period, and comment on this post, will be hilited accordingly.

It recently came to my attention that there are three undercapitalized PPC related key phrases. These are PPC ADVERTIZING FIRM, PPC ADVERTIZING COMPANY, and PPC ADVERTIZING SERVICES. Notice of course the spelling, which is a deviation from the correct way to spell these terms being PPC ADVERTISING FIRMS, PPC ADVERTISING COMPANIES, and PPC ADVERTISING SERVICES. Now I could be a little less verbose in the way I’m presenting these terms, however I’ve done this all quite deliberately.

Well, its day 2 of Elite Retreat, and for me, just another day at the office. For the Jam, its day 2 of yet more excellent commentary on topics including community building, buying and selling properties, monetization, arbitrage, and more. Keeping in mind that the presenters themselves have loads of personal experience in their respective fields, the posts just keep getting better as proceedings unfold.

In fact - the posts @ Pepperjam are LIVE, which means I’m reading these as each presentation concludes. Its not all that often I’m impressed, but these posts read like a hotly anticipated ebook as its being authored. If you needed a business case for attending - now you have it.

Its about time someone put the meat in the pie, and the Pepperjam blog is doing just that. No longer just names and games, the blog is giving us the lowdown on what is actually transpiring at Elite Retreat, including specific subject matter presented by the hosts. Shoemoney is their first speaker, and the topics are definitely worth a read.

Simple gold includes using crazy egg for landing page/heat map analysis, and of all things waiting till you have 1000 uniques per day to monetize (a good idea I hadn’t even considered). The platinum is there too, with in depth discussions on arbitrage, recurring subscription, and direct ad sales. He even goes into what was behind his famous Adsense check and how he earned it.

I recently visited Shoemoneys blog (one of my favs) to take a look at what he’s up to today. Lo and behold, his latest post was one of those no bollox types that cuts to the crunch. Titled 5 ways to make passive income on your Website, he’s describing the good and bad aspects of 5 specific methods.

He covers Affiliates, Contextual, Donations, Subscription, and Direct Ad Sales. These are only 5 of literally dozens, but he provides that all elusive lowdown we’re always after. He’s successfull enough to have a valid perspective, and his style, while unpolished, is far more informative and useful than most out there (like I said, one of my favs).

I recently uncovered a plot to take over the world - well, not quite the world, but I’m sure thats what you’re up to. Republishing my information like that is just downright wrong ! And outranking me like that for my own keywords - outrageous !

I recently received a DMCA complaint from Google where a third party was claiming that one of my sites was reproducing their content without their permission. Moreover, the site was reproducing others content too ! - I really couldnt help but laugh. Initially, I went looking for an email I might have missed, or some other indication that I had in fact received a complaint from the complainant via normal channels. But of course, contrary to their claims - no such communication had taken place.

I decided to profile a number of PPC vendors/affiliates today, just to ensure the info I have to hand is correct. This is of course a major departure from what they actually publish.

In fact, sifting through the bullshit is like researching the latest & greatest SEO practices.. 90% waste of my time, 5% indirect waste of time and 3% a qualified ‘investigate further’. I suppose its like the old saying ‘you get what you pay for’, but still, I like to think theres a little truth in the usual marketing banter of PPC vendors.

The title can be a bit misleading, especially since we’re talking about providers of PPC advertising who represent advertisers.

I recently found myself looking around for lucrative PPC publisher opportunities, and found several interesting resources. Among them were two sites in particular that featured comparison tables in a sensible, productive way (Search Engines FAQ and Help Island).

The information was laid out nicely, and certainly up to date, so I bookmarked them and moved on. It then occured to me that I could simply collect data from a variety of sources and maintain it myself at a seperate website, making life easy for me, and inviting commentary/dialog from others.

It recently came to my attention that this blog (I operate quite a few), a demo blog I might add, was succeeding too quickly. Yes, it seems it can happen - courtesy of the search engines, a simple, virtually unattended demo blog, is ranking too well.

SEO MOney is running the Wordpress SEO/SEM bundle, based on Wordpress, with modifications designed to enhance its performance in terms of SEO, and in terms of content  management. One of the features it includes is content aggregation, allowing me to put the thing on autopilot, with fine tuning to eliminate any dross that might creep into otherwise useful & informative feeds..

Everyones heard of Wordpress, well now there’s Wordpress Bundles, taking Wordpress to the next level. The bundles include Wordpress 2.0.7, a variety of customized plugins, and a smart installer that makes the installation process a breeze.

No more researching plugins, testing code, experimenting with layouts and so on. Now it’s all done in a few button presses at the installer. In fact, find some decent feeds before installing, and you have an extremely low maintenance PPC platform within just 2 minutes.

If you’re interested in the new code and functionality of the Wordpress SEO/SEM Bundle beta, have experience with organic SEO and monetizing blogs, then this beta is for you.

This bundle includes Wordpress, and a number of plugins designed to make life easier when setting up. Some of these plugins had to be modified, while the theme circulated with this bundle has also seen some customization.

MODIFICATIONS

Theme
The theme title (index.php) was modified to include the seoplugin title function which replaced the existing WP title functions. Objective was a SEO friendly title.

The single post template (single.php) was modified to include a call to the sociable function wp_sociable(), a source link was also added to the feature pane for posts that originate offsite (feeds), and a call to the ultimate tag warrior tag cloud function UTW_ShowWeightedTagSetAlphabetical() was added.